The Big Four of Kpop on YouTube
Back in 2008, JYP gained popularity with Wonder Girls’ Music Videos going viral on YouTube, making the agency realize the potential of KPOP in the west and start promoting the girl group aggressively in the United States. The other two big agencies, SM Entertainment and YG Entertainment followed suit and started promoting their artists on YouTube. Over the years, YouTube became ‘The’ Platform for all Kpop Music Labels to promote their artists outside South East Asia. And, with Psy’s Gangnam Style attaining the record level, “Views” has become the key metric not only for the Music Labels but the fans as well. It’s common nowadays to see fans being concerned and motivating each other to increase the number of views for their artist’s music video by repeatedly watching it.
As a follow-up to our initial post ‘The history of Kpop’, we at Subsplease.com have taken up the task of analyzing how each of the 4 big Kpop Music Labels maintain their YouTube channels. Below is a gist of the findings.
- The big daddy of the 4 is ‘Papa’ YG’s agency – YG Entertainment with 7.8 billion views that were accumulated since the time they started uploading videos on YouTube. YG is more than double the size of SM purely because of Psy.
- JYP Entertainment, though the pioneer on this platform among the 4, has the lowest number of total views. Cube Entertainment takes up the 3rd position with the help of Hyuna’s popularity
- The top ten artists of Kpop take up 86% of all the views generated by the 4 agencies, implying that each of them relies on 2 to 4 artists for all the views
- Though, depending on a few artists doesn’t look like the ideal scenario, this aspect has benefited the agencies by accruing a huge fan-base and a library of videos that can generate a healthy number of views everyday
- The benchmark that videos need to attain to generate a good number of views on a daily basis is 10 Million.
- Ranking order of the agencies in terms of Daily Views is decided by the number videos each of them have in their library that have attained 10 million views and above. Which currently stands at YG – 74 videos, SM – 68, Cube – 25 and JYP -22
- The practice of using one channel for all uploads instead of using different artist’s channels is where JYP has taken the right decision and is able to fare better than Cube Entertainment.
All of the above points and more insights have been explained in detail in this document.http://subsplease.com/2015/06/kpop-youtube/http://subsplease.com/wp-content/uploads/2015/06/Feature-Image.pnghttp://subsplease.com/wp-content/uploads/2015/06/Feature-Image-300x300.pngInsightsKoreanKorean Music